About Us
The meaning behind 444
4 the people. 4 the culture. 4 the future.
We want to be the voice of the people, whilst aiming to uplift and support those around us. We want to celebrate our culture and share the lifestyles of the communities that shaped us. We want to create a more sustainable future through our products and campaigns.
The story behind us
We have a passion for art, fashion and creativity. Designing our own line of clothing that moved away from the ideas of fast fashion to one of sustainability. Challenging the stereotypes built round our communities especially those of us who have grown up in deprived areas - 444 will represent.
More on our aims
444 aims to bridge the gap between luxury and affordability, whilst not having to compromise on our morals and ethics. We are two young individuals challenging the fashion norms of those around us, in hopes of influencing how fashion is perceived not only in these communities but the industry as a whole.